Close
X

ActionCOACH is recognised as the world’s largest business coaching franchise and most successful business and executive coaching methodology.

Get in touch

    • Inner West, New South Wales, Australia
    • Monday to Friday: 8am to 5pm

    Call us for help today!

    0486 030 592

    Join our free events

    Get access to our exclusive business training workshop and membership day events for free.

    Strategy session

    Let's outline the right pathway for your business. Get a free business diagnostic and strategy session for free.

    Become a member

    Build a business that works without you by joining our ActionCOACH membership program.

    Our global story

    An interview with ActionCOACH Founder, Brad Sugars

    How did it all start? Watch the story

    “We started in August 1993,” Sugars says. “The company was launched from a spare bedroom; like most people starting out, I couldn’t afford an office. At the time I was doing seminars for people and they were asking me how could I help them. I couldn’t consult with them all, so I started this thing called coaching where I talked to them once a week and helped them out.”

    Learn more

    How did it all start? Watch the story

    “We started in August 1993,” Sugars says. “The company was launched from a spare bedroom; like most people starting out, I couldn’t afford an office. At the time I was doing seminars for people and they were asking me how could I help them. I couldn’t consult with them all, so I started this thing called coaching where I talked to them once a week and helped them out.”

     
    Learn more

    How ActionCOACH went global?

     

    “I’m a business coach,” says Brad Sugars. “I started in business in my teenage years. By my early twenties, it had got much more sophisticated. I’ve been teaching business, mostly from a stage but I have also written 16 books on the subject. I teach on business, sales, marketing, management, leadership, systemisation. All of the different areas of business which help someone become a great entrepreneur.”

    How ActionCOACH went global?

    “I’m a business coach,” says Brad Sugars. “I started in business in my teenage years. By my early twenties, it had got much more sophisticated. I’ve been teaching business, mostly from a stage but I have also written 16 books on the subject. I teach on business, sales, marketing, management, leadership, systemisation. All of the different areas of business which help someone become a great entrepreneur.”

    How do you describe ActionCOACH, the business coaching company? 

     

    “ActionCOACH is the original business coaching company,” Sugars says. “We started business coaching in 1993, spread across the world. Now, we are in 80 countries helping owners grow their businesses. Working with C-level executives, we coach them on how to grow their business by growing themselves and their team. We do group programmes and one-on-one programmes; we operate at all sorts of different levels.”

    “Now we have offices in 80 countries and we will do hundreds of millions in revenue this year. But it’s not really about our size, our culture is more about the size of our clients, who keep growing and adding new jobs. Each year we add tens of thousands of jobs around the world and that’s what excites us.”

    How do you describe ActionCOACH, the business coaching company? 

     

    “ActionCOACH is the original business coaching company,” Sugars says. “We started business coaching in 1993, spread across the world. Now, we are in 80 countries helping owners grow their businesses. Working with C-level executives, we coach them on how to grow their business by growing themselves and their team. We do group programmes and one-on-one programmes; we operate at all sorts of different levels.”

    “Now we have offices in 80 countries and we will do hundreds of millions in revenue this year. But it’s not really about our size, our culture is more about the size of our clients, who keep growing and adding new jobs. Each year we add tens of thousands of jobs around the world and that’s what excites us.”

    How do you describe ActionCOACH, the business coaching company? 

     

    “ActionCOACH is the original business coaching company,” Sugars says. “We started business coaching in 1993, spread across the world. Now, we are in 80 countries helping owners grow their businesses. Working with C-level executives, we coach them on how to grow their business by growing themselves and their team. We do group programmes and one-on-one programmes; we operate at all sorts of different levels.”

    “Now we have offices in 80 countries and we will do hundreds of millions in revenue this year. But it’s not really about our size, our culture is more about the size of our clients, who keep growing and adding new jobs. Each year we add tens of thousands of jobs around the world and that’s what excites us.”

    How did I start franchising?

     

    “I didn’t have the time to help all the people I wanted to…, so we turned into a franchising …” shares Founder, Brad Sugars.

    Franchising, he explains, became an important option for three reasons. Number one was the need for local ownership. “Like an accounting firm or a legal firm wants partners at a local level, that’s what we really needed. The second reason was because we were expanding internationally and it made sense to have local ownership but most importantly, to have the right people on the ground. We weren’t getting the caliber of people we needed as employees, because the industry was so young. The third reason is that franchising brings capital and skills to the table as you grow the business”

     

    Get a free strategy session
    with our team

    You want to reach us or want help from us please feel free to contact us any time no need to hesitate thinking about anything.